Waitrose Food Trends 2024. Key trends that defined 2023: In 2024, waitrose predicts ai will become “commonplace” in the kitchen, while customers will expand their palates into nepalese and pakistani cuisine and food will begin.

Key trends that defined 2023: “comfort food rules” according to waitrose who’s most popular meals recently have been their very best no 1 chicken kievs, beer battered fish, triple cooked chips and shepherd’s.